FBA stands for Fulfillment by Amazon. It is a service provided by Amazon that allows sellers to store their products in Amazon’s fulfillment centers. Amazon then takes care of storage, packaging, and shipping to customers on behalf of the sellers. Here are the key features of FBA:
- Storage: Sellers send their products to Amazon’s warehouses where they are stored until sold.
- Packaging and Shipping: When an order is placed, Amazon employees pick, pack, and ship the product to the customer.
- Customer Service: Amazon handles customer service and returns for FBA items.
- Prime Eligibility: Products fulfilled by Amazon are eligible for Amazon Prime, which can increase sales due to faster shipping options.
- Multichannel Fulfillment: FBA can also fulfill orders from other sales channels, not just Amazon.
FBA helps sellers by reducing the logistical burden and leveraging Amazon’s efficient shipping network and customer service.